Our Story

Cablz are the FIRST and ONLY eyewear retainers on the market today with patented ball bearing technology


In short, the ball bearings allow the cable to do what it wants to
do which is make a suspended archway or space behind the head
(to stay off your neck) without having the unnecessary torque at the cable
and rubber interface. The cable can be folded to be put away without being kinked,
then it returns back to its intended position by having the freedom
to spin inside the rubber attachments.

Put Cablz on your sunglasses today to see for yourself why this patented
technology makes all the difference!

Necessity sparked invention for Ron Williams, an avid outdoorsman and
inventor of Cablz eyewear retainers. Williams, who has sold medical devices
for more than two decades, was in a hurry when leaving a
hospital parking deck one morning. When he turned his head
to check for oncoming traffic, his fabric eyewear retainer snagged, knocking
his sunglasses across his face. Frustrated, Ron pulled off his sunglasses,
retainer and all, and tossed them to the floorboard. They
landed in a duffle bag next to a surgical steel cable used
to repair complex fractures, then Ron got a bright idea.

Later that day, Ron took the cable and some electrical tape and fashioned the first Cablz prototype.
It took more than a little ingenuity to go from electrical tape to rubber attachments that
would work with a steel cable.When Ron solved this problem with unique ball bearing
interface, Cablz was born.

In 2009, Cablz was a New Product Showcase Winner in the apparel category at ICAST.
“We try to design the types of products that fit our customer’s needs,” says co-owner
Holly Williams. “The lightweight ‘off the neck’ designs is so market disruptive that others
are duplicating it. Cablz and its concept truly is “THE NEXT GENERATION”
in eyewear retainers”.

Ron continues to refine his invention and after the introduction of the Adjustable
Cablz Zipz, the response from the retailers and ultimately the consumer has been
tremendous. Retailers in all aspects of the sporting world
have come to expect and appreciate nothing but the highest quality
of product and Cablz is known for innovation and quality. To this day,
Ron has obtained several patents and trademarks and continues to
refine his invention (U.S. Patents including Nos. 7,467,867; 10,139,649 and RE47,724 E )


  • Use an alcohol-based hand sanitizer to apply Cablz to your eyewear for easy application and secure fit, by pushing the Cablz up onto the frame of your glasses 2 to 3 letters of the Cablz logo.
  • Avoid using one set of Cablz on multiple glasses. The rubber ends may split if removed from glasses too
    many times.